Word of mouth advertising is very effective in industries like hotel and lodging, spas, banking, law firms, outdoor landscaping and other professional services and a recommendation from a satisfied customer can promote a web site more effectively than most other forms of advertising. This is particularly true during outdoor activities and events during the steamy hot days of summer.
Word of mouth acts as a testimonial to customer satisfaction and the endorsement of a satisfied customer can be repeated over and over again. Of course the reverse can be true. Low quality water, bottles and labels will create a negative image and can dramatically reduce the power of a brand. This is especially true if the water tastes bad or contains harmful contaminants.
Like with any other form of advertising, repetition is an important and necessary element in order to achieve a return on advertising dollars. One problem with word of mouth advertising is that customers, no matter how great the experience, tend to forget as time passes and reminders about the value they received become very important.
Repetition can be very expensive for most forms of advertising but one exception is private label bottled water with a quality message. The fact is that the cost of each bottle is low and the message tends to be longer lasting.
Now that summer is approaching, more and more people will participate in outdoor events and the effectiveness of private label bottled water becomes even more popular in the steamy days of summer.
Imagine outdoor events such as picnics (corporate and personal) concerts, rodeos, track meets and soccer games and a host of other gatherings that bring people together. Rather than soft drinks and alcohol based drinks, purified water with quality private labels attached will be popular and a great source of word of mouth advertising and brand enhancement.